In recent years, sustainability and environmental commitment have ceased to be passing trends to become key aspects in consumer decision-making. People look for brands that not only offer high-quality products but also act responsibly towards the environment and society. In this context, Fruta Pura positions itself as a brand committed to the environment. From the use of local products to its focus on social responsibility, Fruta Pura is making a tangible difference in the way we produce and consume food. Below, we will explore the key actions that support our commitment to sustainability.
Local product
One of the fundamental pillars of Fruta Pura is the use of locally sourced fruits, also known as "zero kilometer" products. This approach not only ensures that the fruits used in the snacks maintain their freshness and quality, but also significantly reduces the carbon footprint associated with food transportation. Transporting food over long distances is one of the main sources of greenhouse gas emissions within the food industry. By consuming local products, it supports regional farmers, fostering a more sustainable economy and reducing the environmental impact generated by long-distance freight transport.
Additionally, we actively collaborate with local farmers in Huelva to ensure that every fruit cube has the best quality and is the result of a production chain responsible with the environment. Thus, besides the environmental benefits, the use of local products allows maintaining high quality standards. The fresh fruits, harvested at their optimal ripeness, guarantee an authentic and natural flavor, without the need to add artificial preservatives.
Social responsibility: A comprehensive approach in the community
Pure Fruit snacks are made with 98% natural fruit, without preservatives, colorants, or added sugars. This composition ensures that consumers can enjoy a healthy snack that retains all the properties of fresh fruit, such as its fiber, vitamins, and antioxidants.
Fruta Pura's commitment is not limited to the environment; we also collaborate with institutions such as the University of Huelva and the IMIBIC Research Center in Córdoba, as well as sporting events to promote a healthy lifestyle. A clear example is our participation in a sporting event of Real Betis Balompié, where Fruta Pura snacks have become an ideal option for athletes and fans looking for a nutritious alternative to consume on the go.
Fruta Pura shows that it is possible to enjoy delicious foods while taking care of the planet and supporting our local communities.